Your homepage should give me a good overview of what your business does, and more importantly, what it means for me. Make sure your most important services are easily found on this page.
Tempt me into your site with specifics of how I’ll benefit from using your business. Amaze me with how my life will be transformed by you, and what I’m missing out on. Make me feel like I’ll never be the same once I use your business, and how I’ll never want to use a different business or product for the service you offer.
Paint a picture of a feeling I’ve always wanted, and tell me why now is the time to indulge myself. Let me know how happy I'll be once I treat myself.
Tell me your product or service will improve my life. I’m doing well enough to afford your service, so I want my life to get better by engaging you.
Give me options to navigate your site in the written content. What types of your services or products are naturally connected? Give me links to several of your services so I can see what you can do and have options to go to a few of them.